These top athletes, coaches and trainers who believe in our products and our mission. Together we support each other - to grow the tribe, increase our knowledge and understanding of functional fitness and GET MORE out of every day. If you’re interested in becoming an ambassador, reach out here


Matt Thompson is Head Coach at Reebok CrossFit Stockport and a seasoned competitor with 7+ years’ experience in CrossFit & performance focused fitness - more than most!

Chloe S-Ralph is a CrossFit and S&C Coach, as well as quickly growing as an athlete. Chloe offers tailored 1-to-1 coaching programmes for all areas of functional performance improvement.

Dan Heath is an athlete, coach and veteran out of Train Manchester. He also offers 1-to-1 coaching, programming and nutritional advice from Redline.


Stu Morton’s mission to cross the Atlantic from mainland Europe to mainland America solo on a rowing boat speaks for itself…wow! For a better explanation of his journey check this out

Jonah Jones (as mentioned above) is a young and hungry CrossFit athlete. At 20 years old he qualified for the Lowlands Sanctionals in Holland 2019.

Scott Barker is an OCR athlete and Spartan Elite Racer, finishing regularly on the podium in sprints and endurance. He holds 15 Spartan podiums and came 3rd in last season’s Spartan Regional Championships. He’s on the Spartan Pro roster, also winning Nuclear Oblivion and Rush.

Dan Long - Hence Ambassador and CrossFit Gym Owner

Dan Long is an athlete, coach and owner of CrossFit Cirencester. His love of unicorns is only rivalled by his love of competing and seeing his members grow!

Stephen Paul is an athlete, coach and personal trainer with great calisthenic strength. Steve offers 1-to-1 coaching around Cirencester in Gloucestershire for all levels of fitness.

Isla Duffet is an athlete and coach, competing internationally CrossFit events.


Sammy is a Strong CrossFit Athlete and Co-Owner of CrossFit Utopia. This photo is actually the only one we have with Sammy with his top on…

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Aurora is a CrossFit Coach and Athlete. Based currently in Lanzarote in the Famous Club La Santa.

Zoe is a Coach, CrossFit athlete and Yoga instructor. Strong and Flexy, Zoe balances all this whilst being a mum and running a blog, yoga retreats and more.


Luke is a rising CrossFit athlete now focusing on Elite events and continuing his rapid progress to date!

Luke Backhouse Founder of Hence - fitness supplements brand

Luke Backhouse, Founder of Hence.

“I started Hence with one goal - make some great products! I wanted to create the things I couldn’t find anywhere in the market. So, I quit the family business and got stuck in to Hence, creating the stacks you see today.

Hundreds of hours of research went into my first product, Greens Stack, ensuring it was not only exactly what I wanted, but powerful, with noticeable results, and suitable for all those like me who are looking to optimise health for performance.

Now, my goals are as follows…

  • I want Hence to be a collaboration brand, working with the top people in the functional fitness space to offer a more complete solution to healthy performance optimisation in a way that’s tried, tested and peer-reviewed.

  • I want Hence to be much bigger! We work mainly in CrossFit and Spartan/OCR racing (because you guys rock!) but ultimately I’d like everyone to know and consider Hence in their journey to health.